» » GoPro to move U.S.-bound camera production out of China
11122018

GoPro to move U.S.-bound camera production out of China

Added by: administrator Business | Comments: 0 | Views: 345 |

 
 
Earlier, the company stated that it was "very actively” responding to the tariff situation, as the United States and China intensified their bitter trade war, in which both countries introduced tariffs for hundreds of billions of dollars in imports of each other.

GoPro said that the production of international cameras will remain in China.
"It is important to note that we own our own production equipment, while our production partner provides the equipment, so we expect to do this with relatively little cost,” said CFO Brian McGee.

In a statement on the company's income in November, GoPro stated that it has the opportunity to withdraw production in the United States from China in the first half of 2019, if necessary.

GoPro is trying to increase the demand for its brand-name action cameras — once mandatory for surfers, parachutists, and other action fans — as competition intensifies.
Last month, the company forecast revenue in the fourth quarter below analysts' estimates, as it struggles with declining demand for its products.

The forecast turned out to be disappointing, as the company released new low-cost models of its flagship camera Hero for the holiday season.

However, GoPro said it would be profitable in the fourth quarter, and expects that the "low inventory in the channel” will be well positioned in the first quarter.



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